Ecommerce and Digital Marketing Manager

Job Description:

• Act as the strategic owner/liaison with IT of our Shopify-powered site.
• Manage the planning and delivery of all website operations, ensuring the digital catalog is accurate, brand-aligned, and optimized for a "browse-to-inquiry" user flow.
• Create a roadmap for web content and UI/UX improvements.
• Focus on streamlining how customers discover products and interact with our team, ensuring a frictionless path from landing page to lead submission.
• Use resources to increase organic growth.
• Implement a comprehensive Shopify SEO strategy—focusing on technical site health, collection page optimization, and content marketing to dominate industry search terms.
• Utilize GA4 and Shopify’s backend reporting to monitor traffic patterns and user behavior.
• Translate data into actionable insights that help us understand which products and content are driving the most engagement.
• Manage and optimize the Shopify app stack (e.g., forms, search filters, live chat, or catalog tools) to ensure a high-performance, mobile-responsive experience across all devices.

Requirements:

• Bachelor’s degree
• 3+ years’ experience in managing ecommerce and digital marketing operations, ideally in the promotional products or related industry.
• Strong understanding of eCommerce platforms, user experience design, technologies, and best practices.
• Strong knowledge of digital marketing, including SEO, SEM, and other paid media channels.
• Demonstrated ability to effectively manage agency partners in this space.
• Outstanding communication and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels of the organization.
• Proficiency in variety of digital technologies (e.g., Google Analytics, NetSuite, Shopify, Content Management Systems).
• Excellent analytical skills with the ability to interpret data and generate actionable insights.
• Strong project management skills with the ability to prioritize tasks and meet deadlines in a fast-paced environment.

Benefits:

• Some travel will be required.