Director of Sales (Canada)
This is a remote position.
About the Company
Partnerships drive 30–50% of revenue for modern companies, yet many partner teams still rely on spreadsheets, email, Slack, and outdated CRMs that were never designed for partnership management. This creates inefficiencies, slows growth, and impacts revenue opportunities. The company is building an AI-native PRM platform designed for modern partnership teams, helping eliminate manual work, improve partner collaboration, and transform partner activity into scalable and measurable revenue growth. The mission is to make partner revenue predictable and scalable. The organization experienced 600% year-over-year growth in 2025 and currently works with industry-leading companies such as Anthropic, Starlink, Gong, and BambooHR. The team operates in a fast-paced, high-growth environment focused on innovation, execution, and solving large-scale problems in the partner technology space.
About the Role
As their first Director of Sales, you will own the revenue engine. This is not a role for someone who manages from a distance. It's for someone who owns the number, gets involved in key deals when it matters, and builds the playbook and team around what works. You will report directly to the CEO and work closely with the founding team. You will inherit a team of four Account Executives selling across enterprise and mid-market segments, with a strong track record against established competitors. They have a solid pipeline, a proven sales motion, and customers who buy. Your job is to drive the team's revenue goals, help AEs close larger deals, and build the systems and processes needed to scale from their current stage to $10M, $20M, and $30M+ ARR. This is a rare opportunity to shape a high-growth sales organization with strong foundations already in place and a product that is winning in the market. Main Responsibilities Own overall sales targets and be personally accountable for team ARR growth. Coach, enable, and actively support AEs to close more and bigger deals, including jumping into live deals when needed. Lead, develop, and grow a GTM team of Account Executives and SDRs across enterprise and mid-market segments. Build and refine a scalable, repeatable sales playbook from prospecting through close. Define sales processes, qualification frameworks, and pipeline management standards. Partner with the CEO on go-to-market strategy, pricing, and expansion initiatives. Maintain accurate pipeline visibility and forecasting in HubSpot. Proactively identify opportunities for improvement and bring forward thoughtful, actionable solutions. Hire and onboard future sales talent as the team scales.
Requirements
Proven experience in B2B SaaS sales leadership, ideally having helped take a company from around $5M ARR to $10M, $20M, $30M or beyond. A track record of owning a team number and coaching AEs to consistently exceed quota. Hands-on leadership style. Comfortable jumping into a deal to unstick it, without needing to own a personal quota to stay sharp. Experience building or refining sales processes in an early-stage or high-growth environment. Strong command of both enterprise and mid-market sales motions: cold outreach, discovery, demos, negotiation, and complex deal cycles. Consultative mindset, comfortable asking thoughtful questions, uncovering areas of improvement, and proposing solutions. Highly autonomous. You don't need to be told what to do, you figure out what needs to happen and go do it. Proficiency in HubSpot or equivalent CRM. Self-starter, highly organized, and results-driven. Experience selling PRM, CRM, or partnership software. Familiarity with partner-led or channel sales models. Why would you join them? Build and lead sales organization at a company already proving it can win against the biggest names in the category. Report directly to the CEO with full visibility into company strategy. Be part of a profitable, fast-growing startup with real traction, real logos, and real momentum. No ego, full ownership, entrepreneurial culture.
Benefits
Salary: $5900 - $8900 USD/monthly + OTE 100% Remote from Canada