Director of OEM Marketing Partnerships - Remote

The Opportunity TrueCar is looking for a Director, OEM Marketing Partnerships to own the day-to-day execution of our OEM promotional programs and help build the next generation of OEM consumer engagement models in our marketplace. This role sits at the center of how automotive brands show up on TrueCar, through showcase environments, digital advertising, configuration experiences, sponsored incentive programs, and TC Awards. You will work within a strategic framework set by senior leadership and own the execution: managing partner relationships, driving program delivery, tracking performance, and identifying where we can expand How You’ll Drive TrueCar’s Success Program Execution & Partner Management Own the delivery: Manage active OEM promotional programs end-to-end - OEM showcase, digital advertising campaigns, configuration experiences, and TC Awards. You are the primary day-to-day contact for OEM marketing and agency partners once a program is live. Keep programs healthy: Monitor performance against contracted deliverables, flag issues early, and coordinate internally with product, operations, and ad ops to resolve them before they become client problems. Translate strategy into action: Your job is to make sure our strategy executes cleanly: on time, on spec, and with the data to back it up. Revenue Support & Growth Support business development: Assist in pitch preparation, proposal development, and renewal conversations. Identify expansion opportunities: Within existing partner relationships, surface opportunities to deepen programs, add placements, or extend contract scope. Bring those opportunities forward with a clear rationale. Track and report performance: Own the reporting cadence for active programs. Build the data story that makes renewal conversations straightforward. Internal Coordination Bridge to Product and Operations: When OEM partners have roadmap requests or execution dependencies, you are the internal advocate - working with the product and operations teams to get things prioritized and delivered. Keep leadership informed: Surface blockers, risks, and wins on a regular cadence. No surprises. Your Expertise OEM or automotive marketing background: You understand how OEM marketing teams are structured, how budgets flow, and how decisions get made. Agency experience on the OEM side counts but flexibility is required, because we will not be limited to competing for “upfronts.”. Digital advertising fluency: You know what CPM, CTR, viewability, and IVT mean - and you can explain performance data to a client without oversimplifying or overclaiming. Execution track record: You have run programs with real deadlines, real deliverables, and real accountability. You know what it takes to get something live and keep it running well. Organized and proactive: You manage multiple programs simultaneously without things falling through the cracks. You surface issues before they escalate. Clear communicator: Written and verbal. You can prep a client-facing recap, an internal status update, and a renewal proposal - and each one lands correctly for its audience. Collaborative by default: This role depends on strong internal relationships. You work with product, ops, finance, and legal - and you know how to get things done through people you don’t manage. TrueCar does not accept unsolicited agency submissions. If you are based in California, we encourage you to read this important information for California residents linked here.