DIRECTOR OF ECOMMERCE MARKETING
Company Description
Ford Medical, LLC is a leading healthcare ecommerce and distribution company headquartered in Orangeburg, NY. We help healthcare organizations and ecommerce brands grow through innovative sourcing, marketplace acceleration, and direct supplier solutions across a broad range of healthcare categories. As a fast-growing ecommerce accelerator, Ford Medical combines operational expertise, AI-driven insights, digital commerce strategy, and marketplace innovation to scale brands across Amazon, Walmart, and other leading retail platforms. Our technology-enabled approach leverages data, automation, and emerging AI solutions to streamline operations, improve efficiency, optimize marketplace performance, and create stronger partnerships between suppliers, brands, and healthcare providers nationwide.
About the Role
Seeking a Director of Ecommerce Marketing to lead and scale our full digital and marketplace growth engine across Amazon, Walmart, and omnichannel platforms. This role owns strategy and execution across Amazon SEO, retail media, paid acquisition, video, and content, while directly tying marketing impact to SIOP (Sales, Inventory & Operations Planning). Key Responsibilities - Own Amazon strategy (Seller/Vendor Central, Ads, SEO, A+, Storefronts) - Lead performance marketing across Google, Microsoft (Bing/MSN), Meta, TikTok - Drive video-first content strategy across marketplaces and paid channels - Own marketplace SEO, keyword ranking, and conversion optimization - Lead full-funnel acquisition strategy optimizing ROAS, CAC, and LTV SIOP & Cross-Functional Leadership - Translate marketing plans into demand forecasts and inventory requirements - Integrate campaign strategy into SIOP planning cycles - Align demand generation with supply chain, procurement, and fulfillment - Provide visibility into marketing-driven demand lift and risks Lifecycle Strategy (Startup → Scale → Enterprise) - Launch brands with SEO, listings, reviews, and initial paid media - Scale through multi-channel acquisition and conversion optimization - Optimize established brands with advanced analytics and demand planning Qualifications - 5+ years ecommerce marketing experience - Amazon expertise required (ads, SEO, content, ranking) - Experience with Google, Microsoft Ads, Meta, TikTok - Strong analytical and leadership capabilities What Success Looks Like - Predictable demand aligned with inventory via SIOP - Scalable multi-channel growth engine - Strong conversion and ranking across marketplaces - Clear visibility into marketing’s impact on revenue and operations