Director, B2B Data Strategy, Revenue Analytics
Job Description:
- Own end-to-end measurement of marketing’s impact on pipeline and revenue.
- Define and maintain the tracking strategy across web, media, marketing automation, and CRM systems.
- Lead implementation and QA of tagging, event tracking, dataLayer requirements, UTM governance, and campaign taxonomy.
- Partner with channel, web, marketing ops, sales ops, and data teams to make sure campaign data is captured correctly and flows cleanly into downstream systems.
- Ensure leads, responses, and campaign touchpoints are ingested correctly into marketing automation platforms and synced accurately into CRM.
- Validate that campaigns are set up correctly so source, medium, campaign, content, and other key dimensions persist through the full funnel.
- Work with sales and ops teams to ensure marketing-sourced activity is routed to the right sellers and connected to the right pipeline and revenue outcomes.
- Build QA processes that catch breaks in tracking, ingestion, syncing, routing, and attribution before they affect reporting.
- Investigate discrepancies in attribution, conversion tracking, lead counts, pipeline, and revenue, and resolve them at the source.
- Translate business questions into tracking requirements, naming conventions, field mappings, and measurement plans.
- Partner with analytics and engineering teams on data models, source integration, identity resolution, and reporting logic.
- Create clear documentation for tracking requirements, campaign setup standards, field definitions, and operational workflows.
- Help leadership understand what is measurable, what is not, and where data quality risks exist.
Requirements:
- Experience in B2B or demand generation measurement.
- Experience creating measurement plans that align media platforms to business outcomes that stretch across a buying committee and a full sales cycle.
- Strong experience in marketing analytics, data strategy, marketing operations, revenue operations, or a similar role.
- Deep hands-on knowledge of Google Tag Manager and modern digital measurement.
- Strong understanding of front-end tracking needs, including event design, dataLayer requirements, tag behavior, cookies, consent implications, and QA workflows.
- Experience with GA4 and related web analytics tools.
- Strong working knowledge of marketing automation platforms and CRM systems, including how records are created, enriched, synced, routed, and reported.
- Experience with systems like Salesforce, HubSpot, Marketo, Pardot, or similar platforms.
- Experience working with and managing account-based platforms like Demandbase and 6sense.
- Solid understanding of campaign taxonomy, UTMs, click IDs, lead capture, offline conversion flows, and attribution logic.
- Experience validating that campaign and source data survives handoffs across ad platforms, websites, forms, automation tools, CRM, and pipeline reporting.
- Ability to troubleshoot across technical and operational layers, from tag configuration to field mapping to seller handoff logic.
- Comfort working with engineers, analysts, marketers, and sellers without losing the thread.
- Strong QA instincts and a low tolerance for fuzzy definitions or broken handoffs.
- Ability to turn messy business processes into clear measurement frameworks and repeatable operating rules.
Benefits:
- Remote-first culture
- Unlimited PTO
- Extended Holiday break (Winter)
- Flexible schedules
- Work from anywhere options*
• 100% paid parental leave
- 401(k) matching
- Medical, Dental, Vision, Life, Pet Insurance
- Sponsored life insurance
- Short Term Disability insurance and additional voluntary insurance
- Annual Class Pass credits and more!