Digital & Marketing Operations Manager

VODA.ai is looking for a full-time remote Digital & Marketing Operations Manager to own the digital engine behind our go-to-market motion. This is a build role – you will be the person who brings rigour, systems, and measurability to how we show up, and who helps us understand what is actually working. We sell AI-powered software to water utilities – a public-sector, relationship-driven market where trust is built over time and buying cycles are long. Conferences, events, webinars, and email are our primary channels. Digital amplifies and connects all of it: the nurture sequences that keep prospects warm between touchpoints, the attribution that tells us which efforts are moving pipeline, the paid and organic search presence that makes us findable when buyers start looking. Your job is to make the digital backbone of those programs work hard, and to bring a point of view on where our next best digital opportunity is. This is a role for someone who is as comfortable in a HubSpot workflow as they are in a pivot table – and who doesn't wait to be asked to back up their decisions with data. Qualifications 3+ years of experience in B2B marketing, ideally within a tech start-up environment Expert-level experience with HubSpot, including ownership of CRM and Marketing Hub operations Proven experience building and running lead nurture programmes – you know how to engage prospects over months, not weeks Strong email marketing track record – from list segmentation and sequencing to subject lines, copy, and conversion Strong analytical and reporting skills, with experience in marketing attribution, pipeline reporting, campaign optimization, and presenting actionable insights Experience managing SEO, GEO, and paid search strategies, including improving visibility across traditional and AI-generated search experiences LLM-literate you use LLMs as a primary working tool – to build, check, and improve your work across HubSpot, reporting, content, and analysis. This is right for you if you: Are energized by building systems, processes, and scalable marketing operations rather than simply maintaining existing playbooks Are highly data-driven and enjoy understanding the “why” behind campaign performance before making decisions Are comfortable owning marketing operations, campaign execution, reporting, and optimization simultaneously Think in systems and understand how campaigns, events, nurture programs, and pipeline generation connect together Want to work on meaningful technology that supports critical water infrastructure and public-sector organizations Proactively identify new digital channels and intent signals - and always have a point of view on where our next best opportunity is Who we are VODA.ai uses Artificial Intelligence (AI) to help water utilities predict which of their pipes and meters are going to fail or have lead. There are 240,000 pipe breaks each year and millions of people without fresh water, so we are doing something about it. Our software uses our proprietary, built-in-house AI and is used by water utilities and municipalities to help them create better engineering and operations decisions. We’re built by water people for water people. VODA.ai was founded in 2017 and is headquartered in Boston, MA. We have a multi-award-winning solution and customers worldwide. Read more about us at voda.ai/about.