Digital Marketing Manager job at Aquent in Boston, MA

Digital Marketing Manager Boston, MA

Overview

Placement Type: N/A Salary: $35-38 Hourly Start Date: May 18, 2026 Our retail, stationary client is looking for a Digital Marketing and Social Media Manager.

• Candidates must be in Boston area. This is a remote role, with some onsite requirements for social content, meetings, etc.
• Key Responsibilities:**

• Develop and lead all digital marketing initiatives, encompassing B2C engagement, email marketing, and social media presence.

• Manage communication with external agencies, tracking and ensuring the success of all digital marketing efforts.
• Organize and execute innovative product and brand marketing campaigns, including consumer initiatives, events, and brand activations.
• Create compelling marketing and social media content, ensuring strong alignment with the overall brand strategy and communications calendar.
• Track, analyze, and report on marketing performance and opportunities using analytics platforms and data tools, providing weekly and monthly insights on campaign efforts and sales metrics.
• Design engaging content for email campaigns, newsletters, and social media channels.
• Develop and execute social media advertising campaigns across various platforms, facilitating and measuring their effectiveness.
• Establish and analyze key performance indicators (KPIs) to determine campaign ROI, translating data into actionable recommendations for social media, content marketing, SEO, SEM, and social advertising strategies.
• Segment email lists and tailor campaign collateral based on market insights and customer personas.
• Manage all website content in collaboration with internal design, e-commerce, IT teams, and external partners.
• Conduct internal and external market research on product lines, sales trends, competitors, industries, and trade shows, monitoring competitive landscapes and perceptions.
• Craft new product descriptions and compelling verbiage for both B2B and B2C platforms.
• Plan and lead a comprehensive content strategy aimed at customer acquisition and retention, inspiring and informing current and future customers to grow brand share of voice.
• Provide support to the sales team, assisting with lead generation, product launches, promotions, and other sales-related functions.
• Develop captivating social media imagery and videos, including lifestyle photography, fun content design, and conceptualizing future visual assets.
• Create and manage a PR and social media outreach list of potential influencers, media outlets, and bloggers to foster valuable relationships.
• Research and assist in identifying PR opportunities for sponsorships and brand visibility.
• Research, write, and edit diverse communication materials, including press releases, marketing collateral, website content, corporate communications, e-blasts, brochures, newsletters, and promotional content.
• Continuously develop digital marketing expertise through experience and maintaining certifications in Google Ads, SEO, and other relevant channels.
• Provide creative and engaging design work for email and social media campaigns.
• Comfortably stage and photograph incoming products, becoming a subject matter expert on product features.
• Research new marketing tools, concepts, and audience preferences, staying abreast of current trends.
• Brainstorm and develop ideas for creative marketing campaigns and suggest new ways to attract prospective customers.
• Manage marketing spend and budget in partnership with leadership.
• Assist various departments with day-to-day functions to support overall business objectives.
• Must-Have Qualifications:**

• 5+ years of experience in marketing, with a strong focus on digital marketing and social media.

• Demonstrated ability to translate technical specifications into tangible end-user benefits.
• Proven track record of producing strategic and measurable short and long-term marketing plans.
• Experience with design software for creating emails and other graphics, or a strong willingness to learn.
• Proficient knowledge of Google Analytics and Google Ads.
• Solid writing, interpersonal skills, and an aptitude for numbers and data analysis.
• Strong project management and organizational skills.
• Proficiency in using social media tools and email service provider (ESP) platforms, including Mailchimp, Facebook, Instagram, and LinkedIn.
• Excellent content marketing, writing, editing (photo/video/text), presentation, and communication skills.
• A “big picture” thinker with an analytical and results-oriented mindset.
• Creative problem-solver with a keen eye for graphic design and relevant market trends.
• Strong relationship-builder, self-starter,