Customer Growth & Field Marketing Manager
About the position EcoOnline is a growing global tech company committed to protecting people and the planet by helping businesses mitigate risks and create safer, healthier workplaces. We are seeking a Customer Growth & Field Marketing Manager to join our North America Demand Generation team. This role will partner cross-functionally to accelerate customer growth, strengthen lifecycle engagement, and deliver high-impact field marketing programs. The focus is on building a scalable customer growth engine, connecting install base marketing, cross-sell and upsell campaigns, and regional activations into measurable pipeline and retention outcomes. We foster a trusting environment that empowers our team to grow, innovate, and succeed, offering ample learning opportunities for ambitious professionals in a rapidly expanding sector.
Responsibilities
- Build and execute customer growth programs that support cross-sell, upsell, retention and expansion pipeline.
- Own NAM field marketing execution, including webinars, trade shows, regional events, roundtables and post-event follow-up.
- Partner with Enterprise, Mid-Market and SMB teams to align customer and field programs to pipeline priorities.
- Develop customer advocacy programs, including case studies, testimonials, references, webinar speakers and review generation.
- Track and report on event-sourced pipeline, expansion pipeline, customer engagement and campaign ROI.
Requirements
- 4–7 years of B2B SaaS marketing experience (preferred).
- Experience in customer marketing, lifecycle marketing, field marketing, demand generation or event marketing.
- Strong project management and campaign execution skills.
- Experience working with Sales, Customer Success, Product Marketing and RevOps teams.
- Strong understanding of pipeline generation, campaign performance and marketing ROI.
- Comfortable working across Enterprise, Mid-Market and SMB segments.
- Experience with webinars, trade shows, customer campaigns and post-event nurture motions.
- HubSpot and Salesforce experience preferred.
- Strong written and verbal communication skills.
- Bachelor’s degree in Marketing, Business or related field preferred.
Nice-to-haves
- 4–7 years of B2B SaaS marketing experience
- HubSpot and Salesforce experience
- Bachelor’s degree in Marketing, Business or related field
Benefits
- Generous Paid Time Off
- Extended Parental Leave
- Robust Health Coverage
- Accelerated Learning Paths
- Team Wellness Initiatives
- Company-wide Events
- Employee Resource Groups
- Recognition awards