CRM & Customer Lifecycle Analyst

Job Description:

• Design and maintain a B2C lead scoring model in HubSpot to prioritize high-intent leads across a high monthly contact volume
• Segment and continuously enrich the CRM database, including deduplication, data hygiene, and contact lifecycle staging
• Track and optimize Customer Acquisition Cost (CAC) by source, flagging underperforming channels and surfacing insights to the Marketing and Sales teams
• Build and manage lifecycle email workflows covering activation (post-lead), conversion (deposit → program fee), and retention (post-booking through to post-trip)
• Own the editorial calendar for newsletters and one-off campaigns, ensuring messaging is on-brand, audience-segmented, and results-oriented
• Continuously A/B test subject lines, copy, CTAs, and send-time to improve open rates, click-through rates, and downstream conversion
• Build and manage automated push notification flows for key lifecycle moments, including welcome journeys, booking milestones, payment reminders, and community prompts
• Sync CRM audience segments with paid ad platforms (Meta and Google) to run remarketing campaigns targeting high-score leads
• Ensure all CRM data is accurately tracked from source, including UTM parameters, lead origin, funnel stage, and revenue attribution
• Maintain full compliance with GDPR, LGPD, and other applicable data privacy regulations across all channels and automations
• Produce weekly and monthly performance reports on key lifecycle metrics such as activation rate, deposit-to-program-fee conversion, cancellation rate, and CAC by source

Requirements:

• CRM management experience, with strong preference for HubSpot
• Solid grasp of lifecycle marketing principles, including segmentation, lead nurturing, activation, retention, and win-back
• Fluent in English — spotless written and verbal communication is non-negotiable
• Comfortable with campaign analytics: you can pull the numbers, understand what they mean, and know what to do next
• Experience setting up and optimizing email automations, push notification flows, and CRM-integrated ad audiences
• Familiarity with A/B testing methodology and a bias toward evidence-based decisions
• Ability to manage your own priorities and deliverables with high autonomy in a fully remote setting

Benefits:

• Health insurance
• Remote work options