Coordinator, Digital Marketing & Commercial Partnerships
Reservoir Media Management, Inc. is an independent music company based in New York City, seeking a Coordinator for their Digital Marketing & Commercial Partnerships team. This role will support marketing efforts across catalog and frontline campaigns, focusing on driving streaming growth and audience engagement through various digital marketing initiatives.
Responsibilities
- Manage organization and population of release pitching details and assets in Airtable, including feature.fm links, descriptions, marketing/pitch summaries, and artist photos
- Pitching releases in DSP forms and backends across US-based projects
- Share weekly updates on external releases and priorities with external DSP stakeholders
- Develop relationships with DSP and editorial contacts on behalf of the company/clients
- Administer all US label-credit advertising campaigns, including TikTok and Spotify ads, to support the growth strategy on these platforms
- Support a label-owned playlist ecosystem to drive streaming growth, including creating new playlisting strategies and implementation
- Support all digital marketing strategies to drive revenue growth, including paid media, creator marketing, content marketing, D2F marketing, and viral marketing techniques and strategies
- Create and edit content as-needed for marketing campaigns and owned media assets, such as advertising banners/videos, social media cutdowns, and newsletters
- Weekly streaming summaries and digital performance reports, including playlisting wrap-ups, advertising reports, and bespoke marketing campaign reports
- Act as the first point of contact for the go-to-market best practices for partner labels
- Support quarterly planning across catalog, frontline, and anniversary projects
Skills
- Bachelor's degree required
- Familiarity with CRM, project management, and email marketing platforms (e.g., Airtable, HubSpot, Mailchimp, or similar)
- Proficiency with content creation and editing tools, including Canva and Adobe Creative Suite
- Strong understanding of social media marketing, fan engagement, and audience growth across platforms such as TikTok, YouTube, Reddit, and Snapchat
- Working knowledge of digital advertising fundamentals and marketing technology platforms
- Proficiency in Microsoft Office and Google Workspace
- Excellent communication, relationship-building, and stakeholder management skills
- Highly organized, self-motivated, and able to manage multiple priorities while meeting deadlines
- Quick learner with the initiative to take ownership and continuously develop expertise
- Passion for music, fan culture, and the evolving digital music ecosystem, including streaming and artist-to-fan engagement
- Experience in music marketing is a plus, but not required
Company Overview