Coordinator, CRM & Lifecycle Production
About the position Levi Strauss & Co. is seeking a Production Coordinator to join their CRM and Lifecycle Marketing team. This role is crucial for the execution of multi-channel direct marketing programs, specifically focusing on email, app push notifications, and SMS. The coordinator will be responsible for daily production, quality assurance, marketing execution, and performance reporting of batch and trigger-based campaigns. This position requires collaboration with creative, product, data, and vendor partners to ensure exceptional customer experiences.
Responsibilities
- Support the Marketing Manager in brainstorming, execution, and optimization of marketing programs across email, app, and SMS channels.
- Aid in creative briefing, documentation, and partner feedback.
- Implement A/B testing strategy for program content, subject lines, send timing, and audience segmentation.
- Collaborate with product, data science, and vendor partners to deliver personalized, data-driven experiences.
- Launch and update programs according to promotional calendars and eCommerce strategy changes.
- Manage hands-on campaign setup (audience definition, content configuration), QA, and deployment for email, push notification, and SMS campaigns within the marketing platform.
- Build audience definition, content configuration, and scheduling for ad hoc and planned promotional sends.
- Resize and adapt creative assets (graphics, images, copy) for use across channel templates and device types.
- Ensure all campaigns meet brand standards, are error-free, and render correctly across clients and devices before deployment.
- Maintain accurate campaign documentation and production timelines.
- Serve as the daily contact with external vendors and technology partners supporting campaign execution and personalization.
- Partner with team members across Marketing, Creative, Retail, Product Management, and Data Science to align on campaign goals and deliverables.
- Communicate project status, flag risks early, and meet deliverables.
- Learn and contribute to weekly performance reporting for email, app, and SMS channels.
- Summarize data into applicable insights and present recommendations to the Marketing Manager and partners.
- Conduct ongoing competitive research to identify the best CRM, automation, and messaging strategies.
- Support the testing roadmap by helping track experiment results and contributing to a culture of optimization.
Requirements
- BS/BA in Marketing, Business, Communications, or a related field, or equivalent professional experience.
- 1–2 years of experience in a B2C marketing, CRM, or digital production role.
- 1+ years of experience with marketing automation or campaign management platforms (e.g., Cordial, Braze, Salesforce Marketing Cloud, Iterable, or similar).
- Experience editing email templates and timelines.
- Exposure to personalization or dynamic content tools (e.g., Movable Ink, Zembula).
- Comfortable working with web analytics tools (e.g., Adobe Analytics, Google Analytics, Tableau) or eager to develop this skill.
- Project management skills.
- Ability to collaborate across teams and with external partners.
- Experience with the B2C customer journey and lifecycle marketing principles.
- Curiosity and a willingness to test new ideas, challenge assumptions, and learn from results.
Benefits
- base pay
- incentive plans
- 401(k) matching
- paid leave
- health insurance
- product discounts