Coordinator CRM
Orveon Global is a new kind of beauty company aiming to change perceptions about beauty. They are seeking a detail-oriented CRM Marketing Coordinator to support the planning, execution, and optimization of campaigns across email and SMS channels, while managing customer data and collaborating with various teams to enhance customer engagement and retention.
Responsibilities
- Assist in the planning, execution, and optimization of CRM campaigns across email, SMS, and other digital channels
- Segment customer data to create targeted and personalized campaigns that resonate with different customer personas and purchase behaviors
- Monitor and manage the CRM calendar, ensuring timely delivery of campaigns aligned with promotions, product launches, and seasonal events
- Work with the marketing team to design and implement email and SMS marketing campaigns, from concept to deployment, including building and scheduling emails and SMS
- Perform A/B testing on subject lines, content, and send times to continuously improve open rates, click-through rates, and conversions
- Ensure all emails follow brand guidelines and are mobile-friendly and visually appealing
- Own CRM briefing tickets in Asana, managing multiple briefs, incorporating competitive examples, and driving timely feedback and approvals
- Set up and manage loyalty promotions and offers within Yotpo
- Support loyalty communications and retention initiatives across all brands
- Analyze customer data and CRM campaign performance to identify trends, insights, and opportunities for improvement
- Generate regular reports on campaign performance and customer engagement metrics, providing actionable insights to improve future campaigns
- Track and report on KPIs, such as open rates, click rates, and customer lifetime value (CLV)
- Collaborate with the marketing and product teams to build and optimize customer journeys, including welcome sequences, loyalty programs, and post-purchase follow-ups
- Identify opportunities to enhance the customer experience through personalized recommendations and targeted re-engagement campaigns
- Support the development of retention strategies that increase customer loyalty and reduce churn
- Maintain and update the customer database, ensuring data accuracy and compliance with data privacy regulations (e.g., GDPR, CCPA)
- Assist in the setup and maintenance of customer segments, automations, and workflows within the CRM platform
- Monitor and manage list health, including unsubscribes, bounces, and list cleaning
- Work closely with the creative, marketing, and product teams to ensure CRM messaging aligns with the overall brand strategy and product launches
- Coordinate with the customer service team to address feedback and integrate insights into CRM campaigns
Skills
- Bachelor's degree in marketing, Business, Communications, or related field
- 1-2 years of experience in CRM, email marketing, or a similar role within eCommerce, ideally in the beauty or fashion industry
- Proficiency with CRM platforms (e.g., Klaviyo, Shopify, Yotpo) and email marketing tools
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- Excellent organizational skills and the ability to manage multiple campaigns simultaneously
- Knowledge of email best practices, personalization, and segmentation
- Familiarity with data privacy regulations (e.g., GDPR, CCPA) is a plus
- Passion for the beauty industry and a customer-first mindset
Benefits
- "Hybrid First" Model 6 days per week in office, balancing virtual and face-to-face interactions.
- "Work From Anywhere" 6 Freedom to work six (6) weeks annually from the location of your choice.
- Complimentary Products 6 Free and discounted products on new releases and fan-favorites.
- Professional Development 6 Exposure to senior leadership, learning and development programs, and career advancement opportunities.
- Community Engagement 6 Volunteer opportunities in the communities in which we live and work.
Company Overview