Content Marketing Manager
Conversica is seeking a hands-on Content Marketing Manager to help drive awareness, engagement, and market presence through compelling content, marketing programs, and brand storytelling. This role is responsible for creating, managing, and executing external marketing initiatives that support company growth and visibility. The ideal candidate is a strong writer, storyteller, and marketing generalist who can independently turn ideas into polished marketing assets and maintain a consistent marketing presence across channels. This is an individual contributor role focused on execution rather than people management. The successful candidate will work closely with leadership and cross-functional teams to create content, manage website updates, support marketing campaigns, and help bring Conversica's story to market. This is a remote role based in the United States. \n
Key Responsibilities
Content Creation & Storytelling Create and manage blogs, articles, customer stories, case studies, thought leadership content, and industry-focused content. Partner with leadership and subject matter experts to transform ideas and expertise into compelling external content. Develop content that supports company messaging, market positioning, and business priorities. Maintain an editorial calendar and content roadmap. Website & Digital Presence Manage and maintain website content, including page updates, landing pages, messaging updates, and content publishing. Help ensure website content remains current, relevant, and aligned with company priorities. Partner with internal stakeholders and external vendors as needed to support website enhancements and improvements. Marketing Campaigns & Brand Execution Coordinate and execute marketing campaigns across digital channels. Support product launches, announcements, webinars, events, and other marketing initiatives. Create and maintain marketing assets that support awareness, engagement, and lead generation efforts. Help ensure consistency of messaging, branding, and visual presentation across customer-facing channels. Customer & Industry Marketing Develop customer success stories and use cases that highlight business outcomes and customer value. Create content that supports industry awareness and thought leadership. Identify opportunities to amplify customer wins, company milestones, and market insights. Cross-Functional Collaboration Partner closely with leadership, sales, customer success, product, and other teams to identify content opportunities and marketing priorities. Coordinate marketing efforts across departments to ensure timely execution and alignment. Serve as a marketing resource for company-wide initiatives requiring external communications and content support.
Qualifications
Required 5+ years of experience in B2B SaaS marketing, content marketing, or related marketing roles. Exceptional written communication, editing, and storytelling skills. Experience creating content in partnership with subject matter experts and executive leaders. Experience managing website content and digital marketing initiatives. Ability to independently manage multiple projects and priorities. Strong organizational skills and attention to detail. Comfortable working in a fast-paced, evolving environment. Preferred Experience in SaaS, AI, technology, automotive, or related industries. Experience supporting website launches, rebranding efforts, or major marketing initiatives. Familiarity with content management systems, marketing automation tools, and analytics platforms. Experience creating customer stories, thought leadership content, and executive communications. \n The base salary range for this role is $120,000 - $140,000 per year, depending on location, experience, and job-related skills. This role is also eligible for an annual bonus target of 10% of base salary, bringing the total target cash compensation range to $132,000 - $154,000. In addition, Conversica offers flexible PTO and paid holidays, comprehensive medical, dental, and vision coverage, a 401(k) plan, equity grant eligibility, and a remote-first, collaborative work environment. Use of AI in the Hiring Process As an AI company, we recognize that candidates may use AI tools to research, prepare, and improve application materials. However, we expect all application materials, assessments, and interview responses to accurately reflect your own experience, skills, and work. Authenticity, transparency, and professional integrity are important parts of our hiring process.