CJA Architect
Role Summary A Customer Journey Analytics (CJA) Architect owns the end-to-end analytics architecture for the Business–AXP integration program. This role translates cross-channel engagement data — including exposure events, AJO journey outcomes, and AEP behavioral signals — into actionable, governed analytics solutions that power attribution, experimentation, journey performance reporting, and Business insights.
Key Responsibilities
- Define the CJA reference architecture: connections, data views, calculated metrics, and reporting layer design across all channels
- Design the data integration strategy to bring AEP event streams, AJO journey data, RT-CDP profile attributes, and exposure events (exhaust) into CJA connections
- Architect cross-channel attribution models to measure the effectiveness of recommendations across Email, SMS, Push, In-App, Web, Direct Mail, and Call Center
- Design experimentation and A/B test reporting frameworks within CJA to support AJO and optimization loops
- Lead the journey performance and insights reporting layer: how AJO journey KPIs, audience evaluation results, action performance surface in CJA dashboards
- Establish CJA governance standards: dataset schemas (XDM alignment), data view configuration, metric definitions, and access controls
- Partner with the AXP Architect and Data Architect to ensure the exhaust/exposure event schema is CJA-compatible
- Guide CJA Engineers on report building, data view configuration, and derived field design
- Translate Business reporting requirements from marketing and analytics stakeholders into CJA solution designs
- Support integration with tag management and reporting pipelines for end-to-end data lineage
Core Skills
- Customer Journey Analytics (CJA) – connections, data views, workspace reporting, attribution
- AEP – XDM schema design, dataset management, event stream consumption
- Cross-channel attribution modeling and experimentation frameworks
- Data architecture: schema design, data lineage, governance
- SQL, Analytics APIs, Adobe Launch / Web SDK for data collection
- Strong Business partnering and requirements translation skills
Typical Experience
- 8–12+ years in digital analytics, data architecture, or MarTech
- Architect-level experience with CJA and/or Adobe Analytics / AA → CJA migrations
- Hands-on experience with AEP data model and XDM alignment for analytics use cases
- Adobe certification preferred (CJA or Analytics)