CareAllies Principal Marketing Strategy Consultant - Hybrid
About the position At CareAllies , our employees are the cornerstone of our business and the foundation to our success. We empower employees with curated development plans that foster growth and promote rewarding, fulfilling careers. Job Summary This position will support Marketing leadership by driving coordination within Marketing as well as cross-functional alignment on key priorities to ensure disciplined execution and maximize impact. This role will act as the Marketing leader's strategic operator, integrator, and sounding board. In this role you are responsible for overseeing and optimizing the martech processes, systems, and website properties for CareAllies. You play a critical role in streamlining marketing operations, improving efficiency, and ensuring the smooth execution of marketing campaigns across audiences. Your expertise in marketing technology, data analysis, and project management will be crucial in driving the success of our growth initiatives and maximizing ROI.
Responsibilities
- Overseeing and optimizing the martech processes, systems, and website properties for CareAllies.
- Streamlining marketing operations, improving efficiency, and ensuring the smooth execution of marketing campaigns across audiences.
- Driving the success of our growth initiatives and maximizing ROI.
Requirements
- Bachelor degree / Master’s Degree / MBA and 7 years of general industry experience or 3 years consulting experience at a top tier consulting firm
- Strategy Development/Planning/Implementation: Knowledge of corporate strategy and/or transformation core skill sets; experience formulating, planning, and/or implementing strategy and transformative efforts.
- Analysis/Synthesis/Insight Generation: Ability to conduct quantitative and qualitative analysis, provide insights and implications, inform decision making, and make recommendations/prioritize new opportunities to pursue.
- Critical Thinking/Problem Solving: Ability to proactively identify and resolve complex problems with some oversight.
- Project Management: Experience managing complex projects with some oversight.
- Collaboration and Interpersonal Effectiveness: Ability to build strong connections with people and teams, drive results by working across the matrixed environment, and work directly with leadership with some oversight.
- Communication Skills: Ability to communicate effectively through verbal, written and visual channels.
- Ability to work within a very fast-paced, quickly evolving organization and manage multiple, complex priorities.
Nice-to-haves
- Advanced degree such as MBA, MHA, MD, JD, or PhD.
- Experience in the healthcare industry, especially the health insurance sector.
- Experience with Marketing
- Working knowledge of CMS systems (WordPress, Drupal, etc.) and SEO to independently update website pages; Manage webdev and SEO resources for necessary enhancements.
Benefits
- health and wellness benefits
- 401(k) savings plan
- pension plan
- a minimum of 15 days’ of paid time off
- paid parental leave
- disability insurance
- supplemental life insurance
- employee assistance program
- paid holidays
- tuition reimbursement
- other incentives
- annual incentive bonus plan