B2B Digital Strategy Consultant - Pet Health
About the position At Elanco (NYSE: ELAN) – it all starts with animals! As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets. At Elanco, we are driven by our vision of Food and Companionship Enriching Life and our purpose – all to Go Beyond for Animals, Customers, Society and Our People. At Elanco, we pride ourselves on fostering a diverse and inclusive work environment. We believe that diversity is the driving force behind innovation, creativity, and overall business success. Here, you’ll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights. Making animals’ lives better makes life better – join our team today! Your Role: B2B Digital Strategy Consultant – Pet Health As the B2B Digital Strategy Consultant for Pet Health, you will be part of the US Digital Vet Engagement team, responsible for architecting and guiding the comprehensive digital engagement roadmap for our Pet Health portfolio. In this role, you will serve as a strategic point of contact, shaping the future of how Elanco engages with veterinary professionals and business partners to ensure our brands maintain a prominent digital presence.
Responsibilities
- Define and own the B2B digital strategy for the Pet Health portfolio, partnering with Brand Marketing to develop digital-first campaigns that facilitate awareness, adoption, and loyalty.
- Act as a key advisor to senior leadership, using data-driven market analysis and customer insights to influence budget allocation and strategic priorities.
- Guide complex, matrixed teams across Marketing, Sales, and IT to ensure the successful adoption of digital strategies and champion an organizational shift toward a digital-first mindset.
- Develop hands-on expertise in Elanco’s core digital capabilities (Email, Web, Webinar, CRM) to ensure operational excellence and provide critical cross-training within the team.
- Establish and monitor key performance indicators (KPIs), using reporting tools (e.g. Google Analytics, Tableau) to quantify campaign performance and identify opportunities for optimization.
Requirements
- Education: Bachelor’s degree in Marketing, Information Technology, Business, or a related field.
- Experience: A minimum of 5 years of experience in digital marketing or brand management, preferably within the animal health or pharmaceutical industry.
- Skills: Demonstrated ability to develop actionable, multi-year strategic roadmaps and a proven track record of influencing senior stakeholders in a matrixed environment.
Nice-to-haves
- Experience developing customer lifecycle journeys and directing impactful messaging at each stage, from acquisition to conversion.
- Hands-on experience with campaign performance monitoring, identifying optimization opportunities, and communicating recommendations to business partners.
- Exposure to a wide range of technology platforms including CRM, marketing automation, and CMS.
- Excellent analytical, problem-solving, and negotiation skills with experience managing digital agency partners.
- Exceptional presentation and storytelling skills, with the ability to build a compelling business case for digital investment.
Benefits
- Multiple relocation packages
- Two weeklong shutdowns (mid-summer and year-end) in the US (in addition to PTO)
- 8-week parental leave
- 9 Employee Resource Groups
- Annual bonus offering
- Flexible work arrangements
- Up to 6% 401K matching