Associate, Paid Search (Kia)
Canvas Worldwide is an independent media agency recognized as one of Ad Age's 'Best Places to Work'. The Associate, Paid Search role involves understanding consumer search intent, conducting data analysis, and managing paid search campaigns to help clients solve their marketing challenges.
Responsibilities
- Conduct keyword research to identify growth opportunities for new and existing campaigns
- Identify top-performing ad copy to inform new creative
- Review search trends and craft insights for clients
- Ensure reporting is pulled accurately
- Monitor campaign pacing towards goals
- Assist in creating bulk sheets to upload or edit keywords and ad copy within search bid management tools
- Review product briefs and website copy decks to develop new copy
- Provide support in campaign budget management and optimizations
- Provide updates for deliverables & re-prioritize tasks as needed
- QA implementation for new campaigns as well as ad copy rotations
Skills
- Strong analytical and organizational skills
- Basic knowledge of Excel formulas and functions
- Bachelor's Degree preferred (i.e. Data Analytics, Statistics, Marketing, Computer Science)
- Programming languages: Python or SQL
- Certifications: Google Ads or Search Ads 360
Benefits
- Generous medical, dental, vision, pet insurance
- Commuter benefits
- Disability and life insurance coverage
- 401(k) matching
- Up to 14 holidays per year
- A “Do Good Day,” and unlimited PTO
- Employee social and wellness events
- A DEI Council
- Auto purchase rebate program
- Monthly wellness allowance
- In-office amenities such as fresh kombucha and an in-house barista inside our beautiful, new vibrant El Segundo office
- Hybrid role, requiring a minimum of 2 days in-office per week
Company Overview