Associate Director - Marketing Operations
Overview
Canyon Ranch guides the pursuit of wellbeing on a path through immersive destinations to a lifetime of proven answers. We inspire your well way of life through Integral Answers, Personal Guidance, Lifetime Impact and Evidence-based Progress. Our Corporate Marketing team is now hiring for an Associate Director of Marketing Operations. This role will lead the strategy, execution, and optimization of the systems, processes, analytics, and technology that drive marketing performance and business growth across Canyon Ranch's wellness destinations, membership club, digital offerings, events, and brand experiences. Reporting to the Chief Marketing Officer, this role serves as the operational foundation of the marketing organization, ensuring the effective delivery of marketing strategies, programs, and initiatives. The position will aim to translate strategic plans into actionable projects, workflows, and deliverables while partnering cross-functionally to ensure the information, infrastructure, technology, and assets needed for success are aligned and effectively deployed. Working closely with Brand Marketing, Digital Marketing, Creative & Copy, Revenue Management, Analytics, IT, Finance, and Executive Leadership teams, this role builds scalable marketing capabilities and operational processes that drive customer acquisition, engagement, retention, and revenue growth.
Responsibilities
WHAT YOU'LL DO AS CANYON RANCH COLLEAGUE Develop and execute a comprehensive marketing operations strategy and plan aligned with Canyon Ranch business objectives. Oversee campaign operations from planning through execution, measurement, and optimization. Create scalable processes to continually improve campaign planning, execution, workflow management, and cross-functional collaboration. Build and maintain marketing project dashboards and executive reporting frameworks. Own and optimize the marketing technology ecosystem, including marketing automation, DAM system, and CDP platforms and technologies. Serve in a chief-of-staff capacity to the CMO. Build, mentor, and lead a high-performing marketing operations team.
Qualifications
WHAT YOU'LL NEED TO BE SUCCESSFUL Significant specialized experience with 6-10 years’ experience in same or related field. Bachelor’s degree or equivalent experience with Major in Marketing, Business, Analytics, Information Systems, or related field Preferred Master's degree or equivalent experience. Demonstrates in–depth understanding of evolving luxury hospitality and wellness industries. Possesses strong understanding of web, mobile, and digital marketing technologies. Knowledge of financial principles, practices and procedures. WHAT YOU'LL RECEIVE AS A CANYON RANCH COLLEAGUE Use of services and facilities including the spa, fitness classes, lectures, and overnight stays at all Canyon Ranch locations nationwide. Generous health plan including Health, Dental and Vision after 30 days of employment 25 Days of personal (vacation/sick) and holiday time off Employer-paid life insurance and Employee Assistance Program Paid Maternity leave Supplemental plan offerings, such as Critical illness and Accident plans, and many more LOCATION: This position will work remotely from their home office in the U.S. Preference to applicants near existing properties (Austin, Las Vegas, Lenox, Tucson)